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The concept of "Lean Startup" is a methodology for business development focused on creating and managing startups and innovative projects. This approach, popularized by Eric Ries, aims to reduce risks associated with launching new products or services by adopting an iterative and customer-centric methodology. The Lean Startup aims to minimize waste by avoiding the development of expensive and complex products that might not meet market needs. By adopting an agile approach, based on rapid testing and continuous adjustments, startups can be more responsive and increase their chances of success in the market.